Hyundai Helps 13-Year-Old Girl Write A Message To Her Astronaut Dad In Space

Hyundai pulled off a pretty remarkable marketing campaign that is out-of-this-world, literally. The car company helped a young girl deliver a message to her astronaut father who is on the International Space Station, but they didn’t use satellites, transmitters or complicated technology to accomplish this. They simply used 11 of their Genesis sedans to write a massive message across a dry lake. With the collaborative effort from experts in the U.S., Europe and Korea, Hyundai was able to launch their new campaign “A Message To Space.”

13-year-old Stephanie from Houston, Texas wrote out her message “Steph ❤’s U!” and the cars were able to replicate it exactly in her handwriting.

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